Work History
Experience
Lead Product Manager
myAbode
- Led product strategy across 6 platforms: Property.ca, Condos.ca, Mr.Loft, rHome, myAbode Law, and Agent CRM
- 300% increase in sign-ups and 100% SEO improvement in 8 months
- Reduced agent-lead contact time by 90% through AI feature launches
- Built and led a team of 5; deployed Mixpanel and Fullstory analytics infrastructure
- Launched pre-construction inventory and myAbode Law within first 2 months; onboarded 600+ agents
Product Manager
FreshBooks
- Led 0-to-1 launch of Accountant Hub, coordinating 55 stakeholders across 12 teams; achieved 270% MoM user growth in the first 6 months
- Exceeded customer acquisition targets by 25% in 2023 and 3× in 2024
- Increased revenue 9% in 2024; reduced support volume through global price increase and market expansions
Product Manager
Plooto
- Boosted new user activation by 120% via instant bank verification integration
- Led 0-to-1 launch of Credit Card Acceptance payment rail
- Contributed to successful Series B raise
Product Manager
Foresters Financial
- First PM at a 146-year-old company; led 50 people across 11 teams and 3 countries
- 350% user growth in 3 months on redesigned Grants benefit platform
- Reduced manual admin effort by 40%; introduced modern SDLC process
Earlier Experience
- Product Manager Knit People 2018 – 2019
- Product Owner (Contract) Intuit / TurboTax 2018
- Associate Product Manager GS1 Canada 2017 – 2018
- Business Analyst GS1 Canada 2016 – 2017